Category: Scientific Marketing Toolbox
Power of Scientific Webinars
By Inga Gérard, MSc, Director Marketing, CEO & Founder, IG Scientific Marketing In the fast evolving landscape of digital marketing direct response marketing strategies might seem like a relic of the past, but hold on a minute! It’s so much more than just selling products online or making cold calls. It’s a strategy designed to…
By Inga Gérard, MSc, Director Marketing, CEO & Founder, IG Scientific Marketing Outsourcing in Life Sciences: A Smart Move or a Risky Gamble? Outsourcing can feel risky, almost like a bet. Why not just hire someone in-house? Well, in the life sciences space, outsourcing isn’t just about filling a gap, it’s a strategic move that…
By Inga Gérard, MSc, Director Marketing, CEO & Founder, IG Scientific Marketing A/B testing has been around for nearly a century. Originally developed by statistician Ronald Fisher in the 1920s for agricultural experiments, it later became essential in medical trials and marketing campaigns. Today, it is a cornerstone of digital optimization, used everywhere from e-commerce…
Scientific Marketing Campaigns – Infographic But here’s the secret: it all starts with a rock-solid plan! I’ve mapped out the essential steps in this infographic to help you crush your next campaign. Ready to take your strategy to the next level? Let’s connect and make it happen ! ShareShare0 Shares
👉 Misunderstandings between Marketing and Sales ! So, what’s the strategy to bridge this gap?” This is a familiar story, one I’ve encountered in every company I’ve worked with,👉 Communication gaps👉 Misunderstandings between Marketing and SalesMarketing hears:“Oh, another one of those marketing ideas!”Sales wonders:“Why aren’t these leads converting?”And when the numbers fall short?👉 The blame…
🧬 The Secret to Winning in Biotech & Life Sciences B2B Marketing: Know Your Audience!🧬 In the dynamic Biotech and Life Sciences industry, B2B marketing targets diverse organizations : research labs, biotech firms, pharmaceutical companies, CROs, and CDMOs. The buying cycle is complex, involving multiple decision-makers, and requires a blend of fact-based and emotional communication.Dive…
