Welcome to my
A blog on Scientific Marketing!
Conversations with scientists and inspiring people, practical ideas for marketing,
and stories about life inside and outside the lab.
Many scientific startups have websites and business plans but no marketing strategy. See why a simple 12-month marketing plan brings clarity, saves time and transforms random activities into measurable growth – it’s never too late to start.
Marine biologist and ocean rower Emmanuelle Guillerm is preparing for a record-breaking solo row across the Atlantic in her boat ‘ReVenge’. Discover her story in this interview about resilience, innovation, and carrying forward her friend Hervé’s dream.
From a clever idea tested in the lab to a start-up built on teamwork and curiosity, Thomas and Louis-Antoine turned TOBIE into BELEM Biotechnologies, bringing biodegradability testing to a new level. Read their story in the interview.
You have plenty of great scientific content ideas, or maybe you have already published lots of nice pieces, but somehow they flop.
Almost like good apples (yes, apples 🙂 I couldn’t resist) forgotten at the bottom of a basket, losing their shine before anyone tastes them.
Good news: here are some tips to master your content and drive real engagement (and for your health, preferably while eating an apple).
Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.
I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.
Many scientific startups have websites and business plans but no marketing strategy. See why a simple 12-month marketing plan brings clarity, saves time and transforms random activities into measurable growth – it’s never too late to start.
You have plenty of great scientific content ideas, or maybe you have already published lots of nice pieces, but somehow they flop.
Almost like good apples (yes, apples 🙂 I couldn’t resist) forgotten at the bottom of a basket, losing their shine before anyone tastes them.
Good news: here are some tips to master your content and drive real engagement (and for your health, preferably while eating an apple).
“Inga, you’re the marketing guru – why do they want us to stuff the CRM with useless leads?” A real conversation that sparked this post. Because marketing vs. sales is still a thing and it doesn’t have to be.
Ever been in a meeting where everyone thinks they know the customer, but no one actually agrees? That’s exactly how my first persona workshop started. In this blog, I share what an Ideal Client Persona really is, why it matters (a lot), and how to build one that helps you connect with the right people and make your marketing work, especially in life sciences and biotech.
I wrote this to share what I’ve learned over the past years: success in Biotech and Life Science B2B starts with knowing your audience. Before I plan or write anything, I ask myself 7 key questions. That’s what this guide is all about.
Webinars are more than live presentations, they’re opportunities to connect, inspire, and grow your business. This mini guide offers practical, experience-based tips to make your scientific webinars really impactful.
This article breaks down why direct response marketing still matters. Far from outdated, it’s a smart way to create action and measure success. From email to SMS, here’s how to modernise the approach without losing what makes it work.
Account-based marketing (ABM) may sound like a buzzword, but it’s a proven B2B approach I’ve applied for over two decades. The core idea? Sales and marketing align to target key accounts with highly personalised campaigns. In this article, I break down how to build a solid ABM strategy, when to scale with tools, and why it works, especially in life sciences markets.
Explore how outsourcing can transform your life sciences marketing strategy. Gain insights on cost efficiency, scalability, and the advantages of expert support in a competitive industry.
Receive regular updates and stay informed on all my latest blog posts.
I help you turn your scientific ideas into real-world results with tailored marketing strategies that bridge research and business. Ready to grow?