IG Scientific Marketing

Tag: Scientific Marketing

  • Understanding A/B Testing: A Powerful Tool for Marketing Optimization

    Understanding A/B Testing: A Powerful Tool for Marketing Optimization

    By Inga Gérard, MSc, Director Marketing, CEO & Founder, IG Scientific Marketing A/B testing has been around for nearly a century. Originally developed by statistician Ronald Fisher in the 1920s for agricultural experiments, it later became essential in medical trials and marketing campaigns. Today, it is a cornerstone of digital optimization, used everywhere from e-commerce…