My successful Life Science marketing strategy: know your target audience first

Inga GERARD
May 23, 2025

I wrote this to share what I’ve learned over the past years: success in Biotech and Life Science B2B starts with knowing your audience. Before I plan or write anything, I ask myself 7 key questions. That’s what this guide is all about.

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🧬 The Secret to Winning in Biotech & Life Sciences B2B Marketing: Know Your Audience!🧬

Biotech and Life Sciences B2B marketing targets diverse organisations : research labs, biotech firms, pharmaceutical companies, CROs, and CDMOs. The buying cycle is complex, involving multiple decision-makers, and requires a blend of fact-based and emotional communication.
Dive into my carousel to master the 7 basics for understanding your target audience!

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Cathy Mikonio

6 months ago

Very instructive article!

Inga GERARD

2 months ago

Reply to Cathy Mikonio

Thank you Cathy! Your feedback is always very welcome 🙂

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My successful Life Science marketing strategy: know your target audience first

🧬 The Secret to Winning in Biotech & Life Sciences B2B Marketing: Know Your Audience!🧬

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