Welcome to my 

Marketing Blog Mix

A blog on Scientific Marketing!

Conversations with scientists and inspiring people, practical ideas for marketing,
and stories about life inside and outside the lab.

Inga - IG Scientific Marketing
Scientific Marketing Toolbox
Inga GERARD

From Good Ideas to Better Results: The Good, the Bad, and the Ugly of Scientific Content Strategy

You have plenty of great scientific content ideas, or maybe you have already published lots of nice pieces, but somehow they flop.
Almost like good apples (yes, apples 🙂 I couldn’t resist) forgotten at the bottom of a basket, losing their shine before anyone tastes them.
Good news: here are some tips to master your content and drive real engagement (and for your health, preferably while eating an apple).

Read More »
Emilie OBRE
Science Community
Inga GERARD

How to Make Science Accessible: Emilie’s Journey from Cancer Research to Proteomics

Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.

Read More »
Science Community
Inga GERARD

IG Scientific Marketing in the Spotlight: My Interview

I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.

Read More »
Dr Gwen Thiery, my interview partner, is sitting in the garden and announcing her interview
Science Community
Inga GERARD

Gut Health & Micronutrition: An Expert Interview with Dr. Gwendoline Thiery

Gut health and micronutrition are closely linked and could be key to the next era of personalised medicine. In this interview, Dr. Gwendoline Thiery explains the concept of functional microbiome analysis, how lifestyle and diet shape our gut’s “chemical factory,” and why measuring bacterial products could transform healthcare in the years ahead.

Read More »

Archives

Author: Inga GERARD

Scientific Marketing Toolbox
Inga GERARD

From Good Ideas to Better Results: The Good, the Bad, and the Ugly of Scientific Content Strategy

You have plenty of great scientific content ideas, or maybe you have already published lots of nice pieces, but somehow they flop.
Almost like good apples (yes, apples 🙂 I couldn’t resist) forgotten at the bottom of a basket, losing their shine before anyone tastes them.
Good news: here are some tips to master your content and drive real engagement (and for your health, preferably while eating an apple).

Read More »
Emilie OBRE
Science Community
Inga GERARD

How to Make Science Accessible: Emilie’s Journey from Cancer Research to Proteomics

Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.

Read More »
Science Community
Inga GERARD

IG Scientific Marketing in the Spotlight: My Interview

I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.

Read More »
Dr Gwen Thiery, my interview partner, is sitting in the garden and announcing her interview
Science Community
Inga GERARD

Gut Health & Micronutrition: An Expert Interview with Dr. Gwendoline Thiery

Gut health and micronutrition are closely linked and could be key to the next era of personalised medicine. In this interview, Dr. Gwendoline Thiery explains the concept of functional microbiome analysis, how lifestyle and diet shape our gut’s “chemical factory,” and why measuring bacterial products could transform healthcare in the years ahead.

Read More »
Blog Post 2 Interview avec Silke - Horse Mind Coaching
Science Community
Inga GERARD

From Science to the Paddock: Coaching with Horses for Personal Growth

Interview with Silke Garcés – Horse-Assisted NLP Coach and Owner of Horse Mind Coaching Intro I’ve always admired people who dare to reinvent themselves (who listen to that inner voice and take a completely new path). That’s why I’d like to share the story of Silke, even though it’s outside

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Illustration of a lab professional representing the ideal marketing client persona.
Scientific Marketing Toolbox
Inga GERARD

How to build Ideal Client Personas that actually work

Ever been in a meeting where everyone thinks they know the customer, but no one actually agrees? That’s exactly how my first persona workshop started. In this blog, I share what an Ideal Client Persona really is, why it matters (a lot), and how to build one that helps you connect with the right people and make your marketing work, especially in life sciences and biotech.

Read More »

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