Welcome to my 

Marketing Blog Mix

A blog on Scientific Marketing!

Conversations with scientists and inspiring people, practical ideas for marketing,
and stories about life inside and outside the lab.

Inga - IG Scientific Marketing
Scientific Marketing Toolbox
Inga GERARD

From Good Ideas to Better Results: The Good, the Bad, and the Ugly of Scientific Content Strategy

You have plenty of great scientific content ideas, or maybe you have already published lots of nice pieces, but somehow they flop.
Almost like good apples (yes, apples 🙂 I couldn’t resist) forgotten at the bottom of a basket, losing their shine before anyone tastes them.
Good news: here are some tips to master your content and drive real engagement (and for your health, preferably while eating an apple).

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Emilie OBRE
Science Community
Inga GERARD

How to Make Science Accessible: Emilie’s Journey from Cancer Research to Proteomics

Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.

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Science Community
Inga GERARD

IG Scientific Marketing in the Spotlight: My Interview

I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.

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Dr Gwen Thiery, my interview partner, is sitting in the garden and announcing her interview
Science Community
Inga GERARD

Gut Health & Micronutrition: An Expert Interview with Dr. Gwendoline Thiery

Gut health and micronutrition are closely linked and could be key to the next era of personalised medicine. In this interview, Dr. Gwendoline Thiery explains the concept of functional microbiome analysis, how lifestyle and diet shape our gut’s “chemical factory,” and why measuring bacterial products could transform healthcare in the years ahead.

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Author: Inga GERARD

Illustration of two pyramids comparing classic marketing and account-based marketing.
Scientific Marketing Toolbox
Inga GERARD

What Is Account-Based Marketing in B2B? Here’s What You Need to Know

Account-based marketing (ABM) may sound like a buzzword, but it’s a proven B2B approach I’ve applied for over two decades. The core idea? Sales and marketing align to target key accounts with highly personalised campaigns. In this article, I break down how to build a solid ABM strategy, when to scale with tools, and why it works, especially in life sciences markets.

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