Welcome to my
A blog on Scientific Marketing!
Conversations with scientists and inspiring people, practical ideas for marketing,
and stories about life inside and outside the lab.
Many scientific startups have websites and business plans but no marketing strategy. See why a simple 12-month marketing plan brings clarity, saves time and transforms random activities into measurable growth – it’s never too late to start.
Marine biologist and ocean rower Emmanuelle Guillerm is preparing for a record-breaking solo row across the Atlantic in her boat ‘ReVenge’. Discover her story in this interview about resilience, innovation, and carrying forward her friend Hervé’s dream.
From a clever idea tested in the lab to a start-up built on teamwork and curiosity, Thomas and Louis-Antoine turned TOBIE into BELEM Biotechnologies, bringing biodegradability testing to a new level. Read their story in the interview.
You have plenty of great scientific content ideas, or maybe you have already published lots of nice pieces, but somehow they flop.
Almost like good apples (yes, apples 🙂 I couldn’t resist) forgotten at the bottom of a basket, losing their shine before anyone tastes them.
Good news: here are some tips to master your content and drive real engagement (and for your health, preferably while eating an apple).
Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.
I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.
In my latest blog poste, I reflect on how riding horses as an adult helped me build the mindset I need today as an entrepreneur : resilience, adaptability, trust, and a healthy dose of optimism. It’s a very personal take, but also backed by science.
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I help you turn your scientific ideas into real-world results with tailored marketing strategies that bridge research and business. Ready to grow?