Welcome to my
A blog on Scientific Marketing!
Conversations with scientists and inspiring people, practical ideas for marketing,
and stories about life inside and outside the lab.
From a clever idea tested in the lab to a start-up built on teamwork and curiosity, Thomas and Louis-Antoine turned TOBIE into BELEM Biotechnologies, bringing biodegradability testing to a new level. Read their story in the interview.
You have plenty of great scientific content ideas, or maybe you have already published lots of nice pieces, but somehow they flop.
Almost like good apples (yes, apples 🙂 I couldn’t resist) forgotten at the bottom of a basket, losing their shine before anyone tastes them.
Good news: here are some tips to master your content and drive real engagement (and for your health, preferably while eating an apple).
Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.
I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.
Gut health and micronutrition are closely linked and could be key to the next era of personalised medicine. In this interview, Dr. Gwendoline Thiery explains the concept of functional microbiome analysis, how lifestyle and diet shape our gut’s “chemical factory,” and why measuring bacterial products could transform healthcare in the years ahead.
Interview with Silke Garcés – Horse-Assisted NLP Coach and Owner of Horse Mind Coaching Intro I’ve always admired people who dare to reinvent themselves (who
From a clever idea tested in the lab to a start-up built on teamwork and curiosity, Thomas and Louis-Antoine turned TOBIE into BELEM Biotechnologies, bringing biodegradability testing to a new level. Read their story in the interview.
Émilie Obre, co-founder and CEO of Elysia Bioscience, started her journey in cancer research. Today she leads a biotech that makes complex proteomics data understandable and applicable in cosmetics and agriculture. In this interview, she shares her path from academia to entrepreneurship, the challenges she faced, and her mission to make science accessible for everyone.
I was recently interviewed by Gazette du Laboratoire (No. 322, Sept 2025, pp. 22–23) about my journey in scientific marketing. Here I share why scientific marketing matters more than you might think and how it helps life sciences turn innovation into commercial success.
Gut health and micronutrition are closely linked and could be key to the next era of personalised medicine. In this interview, Dr. Gwendoline Thiery explains the concept of functional microbiome analysis, how lifestyle and diet shape our gut’s “chemical factory,” and why measuring bacterial products could transform healthcare in the years ahead.
Interview with Silke Garcés – Horse-Assisted NLP Coach and Owner of Horse Mind Coaching Intro I’ve always admired people who dare to reinvent themselves (who listen to that inner voice and take a completely new path). That’s why I’d like to share the story of Silke, even though it’s outside
Different journeys, one goal: making innovative science accessible and usable.
In this first Scientific Community interview, biotech expert Catherine Mikonio shares how she helps labs bring their ideas to life.
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I help you turn your scientific ideas into real-world results with tailored marketing strategies that bridge research and business. Ready to grow?